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Guest on the Susan Rich Talks Radio Show

I had a great time on the Susan Rich Talks Show yesterday.  We had a great discussion about confronting reality and exploring your customer’s mind.

You can listen to the show here.

http://tindeck.com/listen/pavt

What I learned from the conversation was the significance in confronting reality in order to become innovative and cutting edge.  Also, it really became clear to me why innovation leads messaging in business culture.

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