Small business marketing tips: Be Lean and Quick
As a small business you cannot afford to be bureaucratic and big. The race goes to the swift. The corporate look can give you a level of credibility that can be crucial to your success, but you cannot adopt perfection in your small business enterprise.
As an entrepreneur you need results, leads, and sales. Don’t fall into the perfectionist trap of being slow, methodical, and bureaucratic. The goal is this. Take your idea and make a decision if it passes the implementation test. If it doesn’t, table it. If it does, then put your resources into it and make it happen.
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To Your Success,